Showing posts with label collective intelligence. Show all posts
Showing posts with label collective intelligence. Show all posts

Monday, March 21, 2011

Happy 5th Birthday, Twitter!

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Following the theme of our readings for this week it bears mentioning that the seminal communications juggernaut better known as Twitter turned five today.  That's right Twitter is no longer a toddler and can be officially said to be out of it's infancy as now  it is literally old enough to enter kindergarten. But twitter is most unlike any other 5 year old I've ever met.

How so? Well, how many kindergartners do you know who have 140 million playmates? Or 4 billion dollar piggy banks?  Our readings have us studying the myriad ways that twitter is used as a communication tool. It seems that for as many twitter users that exist there are equally as many ways in which to use the tool. From the inane to the germane  - chances are there is a twitter hashtag for any given subject (or non-subject) and an invested group of followers driving trending.  I believe it is this universality that makes twitter so appealing and in the future will drive it's very sustainability.

What I find most fascinating about Twitter, however,  is an enigma, disguised as a conundrum - and that is the superficiality inherent in it's universality.  I believe this is what Sample was alluding to when he declared that Twitter is useless for making connections.  While I don't agree that connecting via Twitter is impossible -. scores of journalists and communications professionals would argue that's just not the case - I do believe that connections born on Twitter most often only go skin deep.  Twitter is a phenomenal communications tool which certainly possesses the potential to be a real conduit of human connection. However, even given all the many ways that we use the tool today, how many people can actually say that they have real relationships with their followers/followees? Or for that matter how many can say that they actually have "conversations" within the confines of the platform rather than broadcasting their own one way self interested or self serving blurbs? I mean what's with all of the brands who have been following me lately? I don't really think they're actually interested in what I have to say more than they're interested in selling me - and anyone who follows me - whatever it is that they sell.

What Sample deems a futility of connection carter calls an asymmetry.

User connections are made asymmetrically, so that we can begin the process of learning about others even without reciprocal engagement. The trending topics function semiotically as a signal to users that some issue, person or event is generating major interest in one of Twitter’s many communities. They’re also an implicit invitation for users to weigh in on the issues du jour. “Twitter is like the ticker tapes you see in Times Square,” says Halley Suitt, chief editor of Communispace. “It’s entertainment and it’s a voyeuristic medium.”
I believe Carter's definition is more accurate.  However I don't believe anyone would claim voyeurism breeds real life connections. Execept perhaps stalkers, that is.  Of course, it would be impossible to have actual reciprocal relationships with thousands of people simultaneously in real life, or really in any setting other than one like Twitter.  Hence Twitter's greatest strength is also it's inherent flaw. Hence the enigma...and the conundrum.

Anyway, these thoughts are probably beyond the grasp of a 5 year old. Even one as unique and gifted as Twitter. So Happy Birthday, little fella! Don't spend all your birthday money (that $4 billion valuation) in one place!

Tuesday, November 9, 2010

RIP Jeeves: Convergence Claims Latest Victim

In Memoriam
Jeeves
1996 - 2010
I'd like to begin this post by requesting a moment of silence in observation of the passing of Ask.com formerly known as AskJeeves. 

Today marks the tragic yet some would say timely passing of Ask.com, that venerable and erudite search engine that intelligently answered even the most inane and archaic of inquiries.  Jeeves came of age in the Dot.com boom. Striding with elegance and panache onto a a nubile web1.0 scene, Jeeves brought an air of much needed decorum to veritable wild wild west of talking sock puppets and Napster file sharing. Prior to the global collapse of the "old" internet Jeeves served as a sage advisor and trusted guide on the information superhighway.

This week's assignment has us exploring the concepts of "Convergence" and "Remix".  One of the definitions of convergence offered by Jenkins in "Convergence Culture" is: an old concept taking on new meanings. (p. 6)  I think the concept of the search engine fits that description quite nicely.  In the beginning the search engine was the "Oracle" one went to to research well just about anything.  Jeeves ushered in an era of digital knowledge seeking that replaced analog methods of seeking information.  Gone were the days of poring through the pages of dusty encyclopedias and paper archives. Unfortunately in the beginning the information superhighway was more often than not the misinformation superhighway. I believe first generation search engines, like Jeeves, Dogpile, et al may have undeservedly received blame when the links they served up were less accurate than they should have been. However one of the things I find most interesting is how the search engine tool itself evolved within it's own generation.

Again in the beginning the search engine was a tool to at least begin one's quest to find information. That information was often in the vein of a concept, idea, or subject to which the searcher was unfamiliar.  However it wasn't long into Jeeves tragically short life that he took on an unexpected role in addition to his info gathering duties.  Jeeves and indeed search engines in general became sort of a global phone book. As the internet evolved, died, was reborn, and evolved some more, more and more businesses co-opted the internet successfully this time to launch online storefronts.  Hence it became Jeeves' job to direct coffee drinkers to the nearest Starbucks as well as seek out information on the mating habits of wombats. Witness the convergence of old media to new media and from new media to newer media.

As in the course of any career Jeeves soon found his experience and wisdom challenged by upstart whippersnappers like Google. Next to Google's search term algorithms and clean design Sir Jeeves began to show his age.  Turns out natural language queries aren't where it's at. Why type in an entire question when one can just toss out a few key words? Suddenly the sage advisor was starting to resemble a fusty old codger.

So today we mourn the passing of a dear friend whose links and pages helped the world to transform the way it sought information.  He leaves in his wake a host of innovators and maybe a few imitators. So it's only fitting that we all take a moment to reflect on the nature of digital search while we bid a fond adieu to one of it's pioneers. Well goodbye, old chap. Say hello to Encyclopedia Britannica for me.

Note: Early reports of Bing and Google attending Jeeves' memorial solely for the purpose of gleefully dancing on his grave are completely unfounded.